Topic
Technical SEO Diagnostics
Diagnostic frameworks for crawlability, indexation, canonicalization, soft 404s, and internal linking — evidence-first workflows built around Google Search Console and targeted crawls.
Canonical Tags: Find Signal Conflicts Before They Break Indexation
Why Google may ignore your declared canonicals, and a framework for finding signal conflicts across redirects, sitemaps, internal links, and CMS templates.
What Google Search Console Can (and Cannot) Tell You About Indexation
A framework for reading GSC indexation reports: which statuses are technical directives, which are Google quality judgments, and how to validate before acting.
Scalable Internal Linking Audits: A 5-Step Workflow
Audit internal linking by crawl depth and page relevance instead of link counts. A 5-step workflow to find orphan pages and buried commercial pages at scale.
Soft 404s: How to Diagnose Thin or Mismatched Pages Without False Positives
Stop losing rankings to false positives. Learn how to diagnose and resolve Google Search Console soft 404 errors using a state-dependent decision tree.
How to Diagnose Crawlability Problems Without Guessing
An evidence-first workflow to separate crawlability, indexation, and rendering problems using GSC and targeted crawls — before you blame crawl budget.
Page-Level vs. Template-Level SEO Issues: A Diagnostic Guide
A 3-step framework to diagnose whether an SEO issue is page-level or template-level, and how to write engineering tickets that fix the root cause.