61 On Page SEO Ranking Tips

We regularly scan webpages and discover all kind of important ranking factors done wrong. This SEO ranking checklist is regularly updated with new factors to keep in mind when build websites and publishing content. A lot of work can be put into onsite optimization but your searchengine rankings will be worth the time you invest. There is no particular order but we will add some kind of importance factor soon.

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  1. Concentrate on long tail keywords - do not optimize for high competitive keyword terms when starting a new site.
  2. Increase your page`s semantic field - use synonyms and as many topic variations as possible.
  3. Write a great page title - one of the most important on-page ranking factors.
  4. Focus on structured data on your web pages by using html5 elements.
  5. Manually write a unique meta description for each page. Create a combination of your keywords and a good call-to-action - Keep it below 155 characters
  6. Share your content regularly to receive fresh social signals proving your authority and building traffic.
  7. Find and review your most important content-rich pages. Fine-tune them to answer questions searchers may ask - Keep the content up-to-date.
  8. Optimize your internal linking structure to diverify anchor text (helps with long tail keyword terms). Use varying but descriptive titles.
  9. Check your website speed and reduce load time - site speed is a ranking factor.
  10. Improve user experience by following the latest web design standards.
  11. Make your site barrier-free and accessible for screen readers.
  12. Check your URL structure and keep its depth below 4.
  13. Add an XML sitemap and submit it.
  14. Use your primary keyword in the page url (i.e. /your-keyword.php) the first 3-5 words in a URL are given more weight.
  15. Avoid meta refreshs. This may be misleading for your visitors -> spiders.
  16. Make use of an optimized robots.txt file.
  17. Make your website mobile ready.
  18. Canonalize your URLs to avoid dublicate content.
  19. Use Breadcrumbs to help your visitors to navigate.
  20. Add social sharing buttons to encourage user interaction and traffic generation.
  21. Use Schema Microdata where possible.
  22. Make sure different pages target different keywords.
  23. Keep semantic logics with your headlines and properly structure it with h1-h6. Don't overdo it. Use h1 only once.
  24. Use your primary keyword in your h1 headline before any h2..h3 headlines.
  25. Use keyword variations in the first 200 words of your article.
  26. Use correct spelling.
  27. Do not put your keywords in every headline.
  28. Include Media like images and videos.
  29. Use a content delivery network (CDN) to improve your site loading times.
  30. Make use of meta robots tag nofollow\noindex to lead spiders through your site.
  31. Reduce bounce rate and keep your visitors as long as possible (engagement factor).
  32. Keep keyword density low. No matter if 1, 2 or 5% just not 20%.
  33. Select ONE website version: www or non-www.
  34. Good usability is also good SEO.
  35. Avoid hundreds of external links in your footer.
  36. Use natural language that’s influenced by keyword research rather than just pure keywords.
  37. Ensure you are using appropriate language tags with the correct HTML attribute.
  38. Use geo-targeting meta tags when your website is about a local business.
  39. Do not copy and paste other people's content. Make your own unique content.
  40. Combine your css styles into one file and minimize it.
  41. combine your javascript codes into one file and minimize it.
  42. Keep your page file size below 150kb.
  43. Use a title tag for links to describe the linked page.
  44. Use bold\strong tags to highlight long tail keywords.
  45. Avoid parameters in URLs (type=10&id=23) -> use htaccess rewrite rules.
  46. Do not use frames.
  47. Add links to related posts below your article.
  48. Make sure your html code validates to W3C standards.
  49. Engaging images, videos and diagrams can increase time spent on site. (engagement factor)
  50. Make your content scannable with lists,headlines etc. (improved usability).
  51. Use quality outbound links to relevant and high authority sites where required (max. 100 links per page).
  52. Use a descriptive file name for images. Good: dog-training-tip1.jpg - Bad: dog-training-puppy-training-train-your-dog.jpg.
  53. Add unique  alt text to all images <img src="..." alt="dog training tip 1">.
  54. Optimize file size by using compressed jpgs or pngs.
  55. Organize your content around topical hubs.
  56. Regularly update and add new content.
  57. Aged domains rank better than new domains.
  58. Aim for efficiency: easy to crawl and fast to load
  59. Pick a host with good server uptimes (+99,x%)
  60. Create a user friendly 404 error page
  61. Create 301 redirects if a page url changed
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