# Anchor Text

The anchor text is the link text which is used for every link. That can be an image or text or any other html element.

<a href="http://www.yoursite.com">Click Here to visit yoursite.com</a>

In that example 'Click here to visit yoursite.com' is the link's anchor text.

Searchengines check the anchor text diversification which means which elements\text is used to link to your site.

### A NATURAL ANCHOR TEXT IS A MIX OF THESE TYPES:

• your sitename: i.e. 'yoursite.com' or 'http://www.yoursite.com' or 'your site'